The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black). But Adobe doesn’t play the game of the elites here. Actually, dark blue has been used as a color for the navy officers’ uniform since 1748 when the British Royal Navy introduced it for the first time.īlack is also the color of nobility and elegance. We’ve been used to associate this dark shade of blue with the uniforms of the navy officers and thus with the qualified and skilled establishments. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which include colors, typography, icons, and information architecture. In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.Īnd, if you were wondering what’s with the pink button, here’s the answer: first of all the color’s official name is Wild Watermelon and second, it adds playfulness to the scenery. No wonder Airbnb used this palette for their display ads. Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. The carefree life: bright & positive colors Have a look at these 30 cool color schemes and learn how to combine colors from top brands. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.” In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. Here is a memorable quote from the famous painter, Marc Chagall, that will help you remember the principles of the color wheel and combine colors in your designs:Īll colors are the friends of their neighbors and the lovers of their opposites.
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands, and appeal to online users to click the button. Trying to choose the best color combinations for your online banners can be a daunting task, given the crowded display advertising market.